EU General Product Safety Regulation · Reg (EU) 2023/988

Do you need an EU responsible person?

Check your case below: whether the GPSR requires an EU responsible person, who can act as it, and what drives the cost.

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Check your case

If the manufacturer is outside the EU, you'll need another EU operator to be the responsible person.

Some roles (EU manufacturer, importer, authorised representative, fulfilment service) can be the responsible person themselves.

Tick this if an EU economic operator is already named as responsible for the product (e.g. your EU importer).

Estimate your annual cost pressureDescribe your range — we score how many of the verified cost drivers apply. We do not quote a price.

Distinct products you need an EU responsible person to cover.

Some providers price per brand as well as per product.

Higher-risk products (electrical, children's, technical) usually need a deeper documentation review.

Tick if you sell across multiple EU marketplaces or countries.

Indicative cost pressure

Standard

Likely annual cost pressure: Mid range

3cost drivers apply to your situation

Drivers that apply to you

  • 10 SKUs / product models to cover
  • General consumer products → standard documentation review
  • Recall / incident handling, authority correspondence and document retention

For context, providers publicly advertise EU responsible-person / authorised-representative services from roughly €150 to €5,000+ per year depending on exactly these drivers. This figure is general market context, not a quote and not computed by this tool.

Indicative cost estimate, not a quote. Rules per Regulation (EU) 2023/988 (GPSR). Get written quotes from providers and confirm what each price covers.

You must appoint a responsible person

6Article 16(2) obligations it takes on

As an online seller without an EU operator covering the product, you must ensure a responsible person exists — typically by appointing an authorised representative (or relying on an EU importer / fulfilment service).

Who can be your responsible person

  • An EU importer
  • An authorised representative with a written mandate
  • A fulfilment service provider established in the EU

What the responsible person must do (Art 16(2))

  • Keep the technical documentation / declaration of conformity available to authoritiesReg (EU) 2023/988, Art. 16(2)
  • Ensure the product carries the required safety information and instructionsReg (EU) 2023/988, Art. 16(2)
  • Have the responsible person's name, postal and electronic address on the product or its packagingReg (EU) 2023/988, Art. 16
  • Inform the market surveillance authorities of any product presenting a riskReg (EU) 2023/988, Art. 16(2)
  • Cooperate on corrective actions (e.g. recall / withdrawal) to eliminate risksReg (EU) 2023/988, Art. 16(2)
  • Act as the contact point for authorities on product-safety mattersReg (EU) 2023/988, Art. 16(2)

Since 13 December 2024, a product covered by the GPSR may not be placed on the EU market unless an economic operator established in the EU is responsible for it. Describe your case and find out whether you need one, who can act as it, the obligations it takes on, and what drives the cost.

The rule, in one line

Under the GPSR (Regulation (EU) 2023/988, applicable from 13 December 2024), a covered product may not be placed on the EU market unless an economic operator established in the EU is responsible for it (Article 16). That responsible person can be the EU manufacturer, the EU importer, an authorised representative with a written mandate, or a fulfilment service provider — and its name and address must appear on the product or its packaging. It applies to online and offline sales alike.

Official sources: Regulation (EU) 2023/988 · European Commission GPSR FAQ · EUR-Lex summary

GPSR responsible-person rules last reviewed June 2026. All points verified against EUR-Lex and the European Commission (2026-06-14).

What this tool is — and isn't

This checker restates the GPSR (Regulation (EU) 2023/988) responsible-person requirement and obligations for the case you describe. It is an estimate and orientation, not legal advice, and it does not quote a market price for responsible-person services. Verify against the linked official sources.

GPSR responsible-person rules last reviewed June 2026.All points verified against EUR-Lex and the European Commission (2026-06-14).

How the determination works

1. Is a responsible person required?

A GPSR-covered product may not be placed on the EU market unless an economic operator established in the EU is responsible for it (Article 16). If an EU operator already covers it, you're set; otherwise one must exist.

2. Who can it be?

The responsible person can be the EU manufacturer, the EU importer, an authorised representative with a written mandate, or a fulfilment service provider. If the manufacturer is outside the EU and you only sell online, you typically appoint an authorised representative.

3. The obligations + the cost

The responsible person takes on the Article 16(2) obligations (documentation, safety information, contact point, informing authorities, corrective actions) and its details go on the product. Service costs vary by provider — compare quotes using the cost drivers.

Frequently asked questions

What is a GPSR responsible person?
An economic operator established in the EU responsible for a product under Article 16 of Regulation (EU) 2023/988. A GPSR-covered product may not be placed on the EU market without one.
Who can act as the responsible person?
The EU manufacturer, the EU importer, an authorised representative with a written mandate, or a fulfilment service provider established in the EU.
I sell online and my manufacturer is outside the EU. What do I do?
You must ensure a responsible person exists for the product. If there's no EU importer or fulfilment service taking the role, you typically appoint an authorised representative with a written mandate.
What does the responsible person have to do?
Keep the technical documentation available, ensure safety information and instructions, put its name and address on the product, inform authorities of risks, cooperate on corrective actions, and be the contact point (Article 16(2)).
How much does a responsible person cost?
It varies by provider — this tool does not quote a price. Cost drivers include the number of SKUs, product risk category, documentation review, recall handling, and the languages/Member States covered. Compare quotes using those.
Is this legal advice?
No. This tool restates the GPSR responsible-person requirement for the case you describe. It is orientation, not legal advice. Verify against the linked official sources.